A respected manufacturer raises the bar with a new line of equipment.
Although it may be associated with producing top-of-the-line squat racks and some of the best bars in the industry, Eleiko isn’t resting on its laurels. On Monday, November 6, 2023, one of the oldest strength equipment companies announced that it is officially adding a new type of product to their well-established line: custom wired workout stations.
“Expanding into cables is a natural progression for Eleiko,” CEO Erik Blomberg said in a Nov. 6 statement Press release. “From our roots in weightlifting and free weights to functional cable training, our goal is to empower people to improve their performance in sports and life with meticulously designed and precision-made strength equipment.”
Since breaking into the strength training space in 1957, Eleiko has become much more than a bar manufacturer. With a wide range of fitness equipment including protective plates, platforms, weight benches, dumbbells and kettlebells, as well as lifting equipment such as belts, straps and knee pads, the Sweden-based company enjoys widespread respect for producing products high quality. .
“Strength is critical to overall health and well-being, and our goal is to help create premium strength training experiences and inspire more people to train,” Blomberg said.
Now, weightlifters around the world can expand their home gym arsenal by designing a custom cable machine station to fit their needs. Customers also don’t have to worry about setting up a system alone. Eleiko not only offers a number of prefabricated stations, but also provides direct design assistance through an exclusive consultation call with one of their representatives.
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For those who don’t want to go the custom route, pre-built options include:
- Standing
- wall mounted
- multifunction
With knurled handles for optimal grip, Eleiko cable systems feature steel frames, aluminum pulleys, and fully protected weight stacks that minimize potential injuries. Designed with athletes and coaches in mind, the one-to-one weight ratio on the stack allows lifters to see the actual resistance applied by the cable, a definite advantage from the lifter’s perspective. No lubrication is required for shaft maintenance.
Whether you want to upgrade your current cable machine or are ready to completely expand your home gym setup, Eleiko’s latest innovation can help you take workouts to the next level. While free weights offer unique benefits, such as helping to develop coordination and power, cable stations allow for constant tension on the muscles and the ability to switch between exercises more efficiently.
Given Eleiko’s reputation as a manufacturer of elite gym equipment, there should be a lot of optimism surrounding its latest release. From lower chest flyes to seated rows, cable workouts are possible provided by a brand backed by nearly seven decades of design and production experience.
Featured Image: Eleiko Sport / YouTube
